One of the questions I'm asked most often is, "Which social media platform should I be using?" The honest answer is: probably fewer than you think. It's easy to feel like you need to be everywhere—Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, X... the list keeps growing. But trying to show up on every platform often leads to burnout and inconsistent content. The goal isn't to be everywhere. It's to be where your ideal customers already spend their time.
