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Explore the Blog
Dive into blog articles about setting up your marketing practice, tools, tips and best practices.
How Often Should You Post on Social Media? A Practical Guide for Small Businesses
Wondering how often your business should post on social media? This practical guide explains recommended posting frequencies for B2B, B2C and different industries, along with how to use Reels, carousels, Stories and other formats to keep your content useful, varied and visually engaging.
Which Social Media Platforms Should My Small Business Be On?
One of the questions I'm asked most often is, "Which social media platform should I be using?" The honest answer is: probably fewer than you think. It's easy to feel like you need to be everywhere—Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, X... the list keeps growing. But trying to show up on every platform often leads to burnout and inconsistent content. The goal isn't to be everywhere. It's to be where your ideal customers already spend their time.
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