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One of the questions I'm asked most often is, "Which social media platform should I be using?" The honest answer is: probably fewer than you think. It's easy to feel like you need to be everywhere—Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, X... the list keeps growing. But trying to show up on every platform often leads to burnout and inconsistent content. The goal isn't to be everywhere. It's to be where your ideal customers already spend their time.

How to Start a Small Business (Without Feeling Overwhelmed) Have you ever found yourself saying... "I'd love to sell my handmade candles." "People keep telling me I should start reading tarot professionally." "I know I could turn my hobby into a business—I just don't know where to begin." If that's you, you're not alone. Most people don't struggle because they lack talent. They struggle because they don't know what steps to take first. The good news? Starting a business doesn

Learn how to identify your ideal customer, define your target audience and create a simple customer profile for your small business.

How to Get Your Small Business Listed on Google and Actually Show Up in Search Results. When people need a product or service, one of the first things they do is search Google. If your business isn't showing up, you're missing valuable opportunities to reach potential customers who are already looking for what you offer. The good news? Getting your business visible on Google doesn't have to be complicated. 1. Create a Google Business Profile Your first step is to create a fre

Starting a business today is easier than ever—but it can also feel overwhelming. A quick search will introduce you to hundreds of marketing tools, all promising to save you time, grow your audience and increase sales. The truth? You don't need dozens of subscriptions to launch a successful business. Whether you're selling handmade candles, natural skincare, artwork, tarot readings or professional services, these are the core marketing tools I recommend starting with. 1. A Pro

One of the first questions new business owners ask is: "How much should I spend on marketing?" The answer depends on where your business is today. If you're just getting started, you probably don't have thousands of dollars to spend on advertising. You're investing your own savings, working from home and hoping your first customers will help fund future growth. The good news is that you don't need a huge marketing budget to build a successful business. What matters most is sp